Tuesday, September 22, 2009

180 Day Action Plan for your salon

1. Calculate your customer lifetime value and stop running unprofitable adds
2. Increase your price by 10-15% (yes you can do that very easily!)
3. Start collecting all customer names and address and emails
4. Contact inactive customers and give them an irresistible offer
5. Implement some critical non-essentials and systemize
6. Survey your clients and systemize obtaining feedback
7. Up sell at the point of purchase
8. Obtain ideas from your team
9. Make an irresistible offer to your current clients
10. Review some marketing ideas from outside of your industry
11. Develop a USD
12. Obtain Testimonials from your good clients
13. Do a Joint venture with another business who has your target market
14. Use a multi-step direct mail
15. Develop a web site to get your clients details and a reason why they should leave their details.

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