Last Sunday was the shortest day of the year! Now the days will only get hotter and longer... Good news for the hair and beauty industry because people tend to spend more in warmer weather.. I was attended a work shop last week and they mentioned about how weather affects peoples buying patterns. Even sporting events can change people’s buying patterns. Even though you can’t do much about changing the weather or sporting events you can sit down and analyze the busy times and the quiet times according to the weather.
Eg. Do people tend to cancel appointments in the rain, or in beautiful days because they could be at the beach?
I know last year when Geelong Cats lost their grand final AFL foot ball event Geelong was like a ghost town. Everyone was affected. In fact they were affected for a whole month. You could sit down and analyze what is happening around your environment and prepare your salon?
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