The Most powerful Selling Weapon You will Ever Have –
Proof of what you say is true!
What I am about to reveal to you is the most powerful selling weapon that exists.
Oh, I know that is a big statement… and I wholeheartedly believe it! In fact, if my life depended up one single strategy, this would be it.
Proof – Proof that what I say is true! If you prove what your treatments actually work then do it! If you don’t believe they work then don’t do it! But I’m not going to argue with you because you wouldn’t be doing the treatment if you didn’t believed it worked. (hopefully not!!)
Proof of what you say is true!
What I am about to reveal to you is the most powerful selling weapon that exists.
Oh, I know that is a big statement… and I wholeheartedly believe it! In fact, if my life depended up one single strategy, this would be it.
Proof – Proof that what I say is true! If you prove what your treatments actually work then do it! If you don’t believe they work then don’t do it! But I’m not going to argue with you because you wouldn’t be doing the treatment if you didn’t believed it worked. (hopefully not!!)
So how do you do this in your salon?
1. Testimonials
2. Facts
3. Demonstration Events
4. Guarantees
5. Pictures
6. References and referrals
This seems to be money left on the table when I speak to salon owners and how they don’t get testimonials. There is a way of getting testimonials without hype or waffle!
When someone says how good you are it’s much more powerful then coming from you. Have them in a book at your front of your waiting area. Include a questionnaire with your product or service. The questionnaire should ask what you got right, what you got wrong and how you can improve your product or service. This is a very powerful strategy and also allows you to customize your product or service to your customer needs.
Here are some more tips to get testimonials for your salon marketing
1. If you get a testimonial, make sure you use them. Number one barrier to business is lack of trust.
2. The best testimonials are the ones that are meaningful and specific not vague and general
3. Ask to be able to use their full name and suburb – Need to be cautious in the hair and beauty industry as its personal so I will use Initials – it’s better than nothing. But a full name dramatically improves believability in the mind of the prospect.
Don’t forget to get written permission to sue in the testimonials you get and make sure you use them liberally and strategically. If you don’t like testimonials it doesn’t matter, because it’s about your client … not you… You are not your customer
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